1.     Executive summary

o  Exec summary of your client's business

o  Main goals and objectives that you plan to pursue during this project

o  Main steps you plan to take to pursue the objectives and find the solution within a clear and structured timeline.

o  Explain your methodolgy of gathering the information of your client (ie. Interview, questionnaie, GEMBA etc.)

o  A short description of the potential solution you might offer to the company

2.     Busines Analysis

o  SWOT analysis along with suggested solutions for each item of the SWOT

o  PESTEL analysis

o  Business model and business structure

o  Their CRM

o  Their presence on social media (You can include Google Analytics)

o  E-commerce features of the business

o  Their operational issue that is detected by your team or the business owner

o  Their branding and marketing strategy

o  Their competition (who, what, how much?)

o  Their competitive advantage / their competition and differentiation strategy

3.     Solutions

o  Gantt chart/time frame for the modifications

o  Budget for changes and the financial forecast for your clients after implementing the suggested solutions