AscentUP
AscentUP
Log in Sign up

Digital Experience Design & Thinking

COMP3201
Closed
Durham College
Durham College
Oshawa, Ontario, Canada
Jonathan Carrigan
Professor
5
Timeline
  • October 31, 2024
    Program start
  • December 12, 2024
    Program end
Program
1/1 project matches
Dates set by program
Preferred companies
Anywhere
Sole proprietorship, Startup, Family-Owned, Non profit, Small to medium enterprise
Any industries

Program scope

Categories
Digital marketing Website development Mobile app development UX design Marketing strategy
Skills
business objectives product design marketing effectiveness user experience (ux) digital assets user experience (ux) design experience design marketing information architecture
Learner goals and capabilities

This course teaches the fundamentals of digital experience design (UXD) and testing. Students will apply best practice techniques learned in the course to evaluate the effectiveness of an existing marketing website or app against defined business objectives. Key topics covered include human-centred user experience (UX) design, cross-channel UX, information architecture (IA), digital product design, and techniques for evaluating the marketing effectiveness of interactive systems.

Learners

Learners
Diploma
Intermediate levels
20 learners
Project
20 hours per learner
Coordinators assign learners to projects
Teams of 3
Expected outcomes and deliverables
  • Students will conduct a detailed assessment of existing digital assets (e.g. website/app) against defined business objectives.
  • Students will provide a detailed report and oral presentation of findings and recommendations.
Project timeline
  • October 31, 2024
    Program start
  • December 12, 2024
    Program end

Project Examples

Requirements
  • Website/app overall user experience assessment and design
  • Website/app task flow assessment and design
  • Website/app navigation assessment and design
  • Customer persona development and experience journey mapping