Marketing Research
Timeline
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October 1, 2020Program start
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October 3, 2020Community Partner Project Pitches
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October 17, 2020Presentation Proposals
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December 5, 2020Final Presentations
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December 5, 2020Program end
Timeline
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October 1, 2020Program start
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October 3, 2020Community Partner Project Pitches
Community Partner brief virtual presentations to students regarding company and project descriptions.
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October 17, 2020Presentation Proposals
Student groups will provide a short presentation describing (at a high level) their work to date. Q & A to follow.
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December 5, 2020Final Presentations
30 minute “feedback” presentation (virtual) to share project findings.
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December 5, 2020Program end
Program scope
Categories
Communications Market research Marketing strategySkills
digital marketing sales & marketing marketing strategy data analysis researchAre you looking for support with the marketing needs for your business or non-profit? We may be able to assist!
For Fall 2020, we have third and fourth-year marketing students, who will work in teams work to tackle your company's marketing needs.
Please note: Your acceptance in this project does not guarantee that a team will select your organization. We will be contacting each organization to ensure that the scope of the project fits the requirements of this class.
Learners
You can expect your team of students to produce a written marketing research report, as well as a high level virtual presentation of the key findings.
Project timeline
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October 1, 2020Program start
-
October 3, 2020Community Partner Project Pitches
-
October 17, 2020Presentation Proposals
-
December 5, 2020Final Presentations
-
December 5, 2020Program end
Timeline
-
October 1, 2020Program start
-
October 3, 2020Community Partner Project Pitches
Community Partner brief virtual presentations to students regarding company and project descriptions.
-
October 17, 2020Presentation Proposals
Student groups will provide a short presentation describing (at a high level) their work to date. Q & A to follow.
-
December 5, 2020Final Presentations
30 minute “feedback” presentation (virtual) to share project findings.
-
December 5, 2020Program end
Project Examples
Requirements
Based on your company interests and problem presentation, the team will explore an agreed upon marketing project. Projects involve identifying a management/marketing research problem and then:
- Developing a research strategy through marketing research concepts
- Collecting qualitative and quantitative data to analyze and interpret for the CP
- Proposing recommendations to solve the marketing problem
- Creating a sound marketing research report to help solve the problem
The exact project scope and topic will depend based on your company's needs and your competitive landscape.
Additional company criteria
Companies must answer the following questions to submit a match request to this program:
Additional company criteria
Companies must answer the following questions to submit a match request to this program:
Timeline
-
October 1, 2020Program start
-
October 3, 2020Community Partner Project Pitches
-
October 17, 2020Presentation Proposals
-
December 5, 2020Final Presentations
-
December 5, 2020Program end
Timeline
-
October 1, 2020Program start
-
October 3, 2020Community Partner Project Pitches
Community Partner brief virtual presentations to students regarding company and project descriptions.
-
October 17, 2020Presentation Proposals
Student groups will provide a short presentation describing (at a high level) their work to date. Q & A to follow.
-
December 5, 2020Final Presentations
30 minute “feedback” presentation (virtual) to share project findings.
-
December 5, 2020Program end