MARKETING MANAGEMENT
Timeline
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February 1, 2021Program start
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February 9, 2021Project Scope Meeting
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March 20, 2021Final report and presentation delivery
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March 27, 2021Program end
Timeline
-
February 1, 2021Program start
-
February 9, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
March 20, 2021Final report and presentation delivery
Students will submit the report and deliver their presentation to the preferred audience form the company.
-
March 27, 2021Program end
Program scope
Categories
Communications Market research Sales strategy Marketing strategySkills
digital marketing competitive analysis sales & marketing marketing strategy researchThis semester students work on managing marketing activities by exploring the process of planning and executing the concept, pricing, promotion and distribution of goods and services and practice required to implement marketing strategies. They will work in groups and spending on the projec and there is a chance to keep groups flexible.
Learners
Students will submit:
- Report including their research, analysis, insights, and recommendations.
- Online or On-Campus presentation (following health and safety protocols) for the preferred audience from the company.
Project timeline
-
February 1, 2021Program start
-
February 9, 2021Project Scope Meeting
-
March 20, 2021Final report and presentation delivery
-
March 27, 2021Program end
Timeline
-
February 1, 2021Program start
-
February 9, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
March 20, 2021Final report and presentation delivery
Students will submit the report and deliver their presentation to the preferred audience form the company.
-
March 27, 2021Program end
Project Examples
Requirements
Examples include but are not limited to:
- Market planning: developing market planning for small to medium size businesses.
- Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
- Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix.
- Social Media: An analysis of how to leverage social media channels to reach different customer groups
- Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
- Promotion planning: Studying the competitors within the business environment, students can come up with proper promotion planning for small to medium size businesses.
Additional company criteria
Companies must answer the following questions to submit a match request to this program:
Additional company criteria
Companies must answer the following questions to submit a match request to this program:
Timeline
-
February 1, 2021Program start
-
February 9, 2021Project Scope Meeting
-
March 20, 2021Final report and presentation delivery
-
March 27, 2021Program end
Timeline
-
February 1, 2021Program start
-
February 9, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
March 20, 2021Final report and presentation delivery
Students will submit the report and deliver their presentation to the preferred audience form the company.
-
March 27, 2021Program end