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Marketing Promotion/Communication MRKT 625

MRKT 625
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Olivier Mesly
Olivier Mesly
Assistant Professor of Marketing
5
Timeline
  • February 6, 2025
    Program start
  • March 23, 2025
    Program end
Program
1/1 project matches
Dates set by program
Preferred companies
Anywhere
Social Enterprise
Any industries

Program scope

Categories
Advertising Digital marketing Public relations Social media marketing Marketing strategy
Skills
strategic marketing communication master of business administration (mba) marketing research strategic planning marketing marketing strategies swot analysis digital marketing innovation
Learner goals and capabilities

This experience invites industry professionals to collaborate with small teams of MBA marketing students who are eager to apply their classroom knowledge to real-world challenges. Learners are equipped with skills in marketing research, strategic planning, and digital promotion, enabling them to tackle specific marketing promotional opportunities or challenges your organization faces. By engaging with these students, your company can benefit from fresh perspectives and innovative solutions, while students gain practical experience and insights into industry practices.

Learners

Learners
Post-graduate
Intermediate levels
6 learners
Project
20 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables
  • Comprehensive marketing research report
  • Strategic marketing plan with actionable steps
  • Digital marketing campaign proposal if required
  • SWOT analysis of current marketing strategies
  • Written report
Project timeline
  • February 6, 2025
    Program start
  • March 23, 2025
    Program end

Project Examples

Requirements
  • Develop a promotional, possibly digital marketing strategy to increase brand awareness
  • Analyze and propose improvements for an existing marketing campaign
  • Conduct market research to identify customer segments
  • Identify the targeting strategy
  • Design a content marketing strategy to boost market (e.g., online) presence
  • Evaluate competitor marketing strategies
  • If needed, evaluate a strategy for diffenrentiation and loyalty-building


Additional company criteria

Companies must answer the following questions to submit a match request to this program:

  • Q1 - Text short
    Will the company make data available to the students so they can assess its current marketing situation?  *
  • Q2 - Text short
    Will someone be assigned to this project to respond to the students throughout the entire period covered?  *