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Nonprofit Marketing & Communications Plan

Mark 3313
Closed
Douglas College
Douglas College
New Westminster, British Columbia, Canada
Douglas Beech
Douglas Beech
Coordinator
(3)
5
Timeline
  • September 4, 2019
    Program start
  • December 7, 2019
    Program end
Program
1 projects wanted
Dates set by program
Preferred companies
Anywhere
Social Enterprise, Non profit
Non-profit, philanthropic & civil society

Program scope

Categories
Communications Marketing strategy
Skills
social media strategy donor acquisitions marketing strategy social media non profit marketing
Learner goals and capabilities

A group of students will assess your strategic marketing perspective, which will influence the marketing and communications plan.

Learners

Learners
Undergraduate
Any level
35 learners
Project
40 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

Students will submit a max 30-page marketing and communications plan, as well as do a 15-minute presentation in front of their entire class. 

Project timeline
  • September 4, 2019
    Program start
  • December 7, 2019
    Program end

Project Examples

Requirements

Up to 7 groups of students will identify your nonprofit's value proposition, sustainable competitive advantage, and positioning in order to assess your strategic marketing perspective, which will influence the marketing and communications plan. Feel free to have the students address a specific marketing challenge that your non-profit is facing.

This could include a social media plan, fundraising plan, special events plan, CRM strategy, marketing to volunteers, etc. Anything that will help your nonprofit!

Additional company criteria

Companies must answer the following questions to submit a match request to this program:

  • Q - Checkbox
  • Q - Checkbox
  • Q - Checkbox