This experience offers industry professionals the opportunity to collaborate with students from University Canada West, who are equipped with the latest digital marketing knowledge. These learners are capable of evaluating existing digital marketing strategies and providing actionable recommendations to enhance business outcomes. Through a structured process, students will conduct a SWOT analysis and assess current digital marketing efforts, ultimately proposing strategic improvements. This experience allows companies to gain fresh insights and innovative ideas from emerging talent in the field of digital marketing.

Students will submit a detailed report (Digital Marketing Plan), including their research, analysis, insights, and recommendations.

Students will also submit a PDF slide deck summarizing their key findings and recommendations to share with your employees.

There will be a final 10-15 minute presentation of key findings and recommendations. The report will contain the following sections:

1. Introduction and Company Background

2. Objectives of the project

3. A CURRENT SWOT Analysis

4. Critical issues

5. Digital Marketing Plan:

5.1. SEO Plan

5.2. Social media marketing plan

• Social media goals: What are/should be the goals of the organization on social?
• Brand Identity: Can you describe the organization’s brand identity on social media? This includes the voice, tone, mission, vision, and look and feel.
• Audience: Who are the different audiences the organization should engage with on social? This can include employees, customers, partners etc. Based on your research, determine the best social channels the organization should use to engage with the audience

5.3. E-mail marketing plan

5.4. Content Marketing

6. Implementation/action plan and Conclusion