Strategic Marketing Consultancy
Timeline
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September 12, 2018Program start
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September 14, 2018Companies make short presentations to match students with projects
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October 26, 20181st progress check-in
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November 16, 20182nd progress check-in meeting (date approx)
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December 7, 2018Program end
Timeline
-
September 12, 2018Program start
-
September 14, 2018Companies make short presentations to match students with projects
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
October 26, 20181st progress check-in
A meeting between students and organization to discuss work done thus far, ask questions, and get feedback.
-
November 16, 20182nd progress check-in meeting (date approx)
A meeting between students and organization to discuss work done thus far, ask questions, and get feedback.
-
December 7, 2018Program end
Program scope
Categories
Market research Marketing strategySkills
client consulting business strategy strategy consulting market researchStudent-consultant groups will develop a tailored strategy addressing challenges or opportunities related to commercializing products, developing new markets, market research, marketing communications, business model validation and more.
Learners
Student group present their findings at the end of term and submit a report. Many groups meet with partner organizations for follow-up.
Final deliverables include:
- A 15-page written report.
- A PowerPoint presentation.
Project timeline
-
September 12, 2018Program start
-
September 14, 2018Companies make short presentations to match students with projects
-
October 26, 20181st progress check-in
-
November 16, 20182nd progress check-in meeting (date approx)
-
December 7, 2018Program end
Timeline
-
September 12, 2018Program start
-
September 14, 2018Companies make short presentations to match students with projects
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
October 26, 20181st progress check-in
A meeting between students and organization to discuss work done thus far, ask questions, and get feedback.
-
November 16, 20182nd progress check-in meeting (date approx)
A meeting between students and organization to discuss work done thus far, ask questions, and get feedback.
-
December 7, 2018Program end
Project Examples
Requirements
Starting this September, a group of four business students at SFU's Surrey campus will spend approximately 200 cumulative hours over the course of the semester collaborating with your organization to address the unique marketing needs of a specific project that you identify.
Through the students' work, your organization will gain valuable insights and recommendations on the best course of action to reach your goals and objectives.
Projects areas of focus may include, but are not limited to:
- Conducting market research.
- Surveying potential customers and talking with focus groups.
- Identifying and evaluating potential customer profiles and markets.
- Developing value propositions and use cases for specific market segments.
- Conducting value chain analysis and auditing partner profiles.
- Developing a competitive matrix.
- Validating business models.
Additional company criteria
Companies must answer the following questions to submit a match request to this program:
Additional company criteria
Companies must answer the following questions to submit a match request to this program:
Timeline
-
September 12, 2018Program start
-
September 14, 2018Companies make short presentations to match students with projects
-
October 26, 20181st progress check-in
-
November 16, 20182nd progress check-in meeting (date approx)
-
December 7, 2018Program end
Timeline
-
September 12, 2018Program start
-
September 14, 2018Companies make short presentations to match students with projects
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
October 26, 20181st progress check-in
A meeting between students and organization to discuss work done thus far, ask questions, and get feedback.
-
November 16, 20182nd progress check-in meeting (date approx)
A meeting between students and organization to discuss work done thus far, ask questions, and get feedback.
-
December 7, 2018Program end