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Marketing Management Winter Term 2025

MRKT 621
Closed
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Vaishali Sethi
Vaishali Sethi
Associate Professor
(11)
6
Timeline
  • January 13, 2025
    Program start
  • April 7, 2025
    Program end
Program
3/2 project matches
Dates set by program
Preferred companies
Canada
Sole proprietorship, Startup, Family-Owned, Large enterprise, Small to medium enterprise
Marketing & advertising, Sales

Program scope

Categories
Communications Market research Competitive analysis Product or service launch Sales strategy
Skills
marketing management marketing research strategic marketing marketing research
Learner goals and capabilities

This semester students working in groups of 5-6 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.

Learners

Learners
Post-graduate
Intermediate levels
35 learners
Project
20 hours per learner
Coordinators assign learners to projects
Teams of 5
Expected outcomes and deliverables

Students will submit a 15-20 page report including their research, analysis, insights, and recommendations.

Students will also submit a pdf slide deck summarising their key findings and recommendations to share with your employees.

15-minute presentation of key findings and recommendations.

Project timeline
  • January 13, 2025
    Program start
  • April 7, 2025
    Program end

Project Examples

Requirements

Examples include but are not limited to:

  • Marketing Strategy Review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
  • Social Media: An analysis of how to leverage social media channels to reach different customer groups.
  • Conduct External Analysis (including customer, competitor, market and environment) as well as marketing mix performance.
  • Developing an integrated online/offline communication strategy (With pop-up stores, outdoor display ads, and app features recommendations for a large fashion retailer promoting an app that encourages online shopping)