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MARK 4024 - Omni-Channel Marketing Fall 2025

MARK 4024
Open Closing on September 6, 2025 / 2 spots left
Main contact
George Brown College
George Brown College
Toronto, Ontario, Canada
Stephanie Wallace
Stephanie Wallace
She / Her
Professor
(10)
6
Timeline
  • September 7, 2025
    Program start
  • December 19, 2025
    Program end
Program
2 projects wanted
Dates set by program
Preferred companies
Canada
Any company type
Any industries

Program scope

Categories
Customer segmentation Lead generation Social media marketing Marketing analytics Marketing strategy
Skills
omni-channel marketing auditing
Learner goals and capabilities

Today’s customer journey crosses a variety of touchpoints – both online and off. From brick and mortar retail locations to a variety of digital experiences including websites, mobile apps and social media, a successful omni-channel approach provides a customer-centric experience.


Students will work with businesses to create a unified, on-brand, and effective experience across multiple devices and channels - optimizing accessibility, visibility, and user experience at every step.

Learners

Learners
Graduate
Intermediate levels
40 learners
Project
20 hours per learner
Coordinators assign learners to projects
Teams of 4
Expected outcomes and deliverables

Students audit the organization’s current omni-channel approach (in a report) and present their findings and recommendations (via an online presentation).


In addition, students will audit the company's current website for their midterm as the key focal point of the omni-channel experience and offer a demo based on their recommendations.

Project timeline
  • September 7, 2025
    Program start
  • December 19, 2025
    Program end

Project examples

Omni-Channel Marketing Audit

Students will act as digital marketing consultants who focus on creating an omni-marketing strategy by understanding and analyzing the channels customers interact with your business.


The audit will analyze every part of the buying cycle to identify gaps in the current user journey, from discovery to research to checkout, as well as post-purchase touchpoints such as returns and remarketing. Based on student research, recommendations will be provided for a unified, cross-channel path to purchase for their identified customer (persona).


For the weeks leading up to the delivery of the report, students will live and breathe your business and follow all your marketing channels like website, social media, email, events, etc. They will sign up for any e-mail newsletters, follow your blogs (if any) and go to a physical location to see if there is any location-based or proximity marketing tools in use (or whether there could be).


Website Audit


Students will review the company's current website based on Morville's UX Honeycomb and Google's principles of mobile design and provide recommendations for improvement. A link to a demo with the recommended changes will also be provided.