QCare, a leading healthtech company, is seeking to expand its understanding of the current market landscape to better position its products and services. The project aims to conduct comprehensive market research to identify key trends, emerging technologies, and potential competitors within the healthtech industry. This research will help QCare refine its strategic direction and enhance its competitive edge. The project will involve analyzing market reports, identifying target demographics, and assessing the impact of regulatory changes on the industry. By leveraging classroom knowledge in market analysis and data interpretation, learners will gain practical insights into the healthtech sector. The project will be completed by a team of learners specializing in business and healthcare management.

Key tasks include:

- Conducting a SWOT analysis of QCare's current market position.

- Identifying and analyzing key competitors and their market strategies.

- Researching emerging trends and technologies in healthtech.

- Evaluating the impact of regulatory changes on the industry.

The project will culminate in a detailed market research report that includes actionable insights and strategic recommendations for QCare. The report will feature a comprehensive SWOT analysis, competitor analysis, and an overview of emerging trends. Additionally, a presentation summarizing the key findings and strategic recommendations will be delivered to QCare's management team. This will provide QCare with a clear understanding of the market dynamics and potential opportunities for growth.