Manage the Website Build and Setup Email Marketing in Spanish

Closed
Main contact
MexInsurance
San Diego, California, United States
Charles Lundy
He / Him
CEO
Project
50 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Digital marketing Lead generation Product or service launch Project management Sales strategy
Skills
pardot (crm software) lead nurturing website builder email marketing salesforce spanish language
Details

To finish standing up the Spanish version of our website which is already underway, and connect the leads to a nurturing campaign in Salesforce/Pardot. The website allows users to get a quote and our system captures the information on users who get a quote including the quote details. We have another system that follows up with the Leads by sending a series of emails until the Lead converts to a Contact! You will learn how to build this system in Salesforce on our platform.

Deliverables

Manage and validate the completion of the Mexico-based website with spanish content, and then using Salesforce Digital Engagement (Formerly Pardot) create Lead Nurturing campaigns for those who complete a quote, but don't purchase.


The content will be provided, and the software licensing. The learner will only need to learn about Digital Engagement and the Salesforce Community page enough to learn how the Lead is created, and triggers the Lead Nurturing Campaign.

Mentorship

Learners will have the opportunity to play in a Salesforce Sandbox and build a production system that mimics what Fortune 100 companies are using today to convert Leads to Sales. You will be mentored personally by the CEO of the company and have an opportunity to develop into a full-fledged marketing professional.

About the company

Company
San Diego, California, United States
2 - 10 employees
Insurance, Technology

We are an online wholesale Mexico Insurance platform build on a cloud infrastructure that currently sells on a B2C basis but we are building our B2B platform