Many of the Prevention of Blindness Society of Metropolitan Washington (POB)’s vital, community-based programs are supported through the operation of our Look Again Resale Shops. Our shops accept donations of gently used household items such as antiques, furniture, bric-a-brac, collectibles, clothing, books, and other items. Our inventory changes daily - each visit to our shops is a treasure hunt!

Proceeds benefit the vital, community-based mission of the Prevention of Blindness Society of Metropolitan Washington. We have (2) stores - 1 in Kensington, Maryland and 1 in Alexandria, Virginia. Our stores have been operating for as long as 28 years. All items sold at the store have been donated by our local community.

The Prevention of Blindness Society of Metropolitan Washington would like to develop a marketing/communications plan. As a small nonprofit with limited resources (staffing, knowledge, funds, etc.) we do experience some difficulties producing content and maintaining an online presence as those tasks can be challenging and time consuming. We hope that students will keep in mind the limitations of the organization, (budget and other constraints) to ensure these recommendations are realistic and actionable. We are open to short term and long term recommendations.

Our customers and demographic at each location are different.

Project Goals:

• To develop or help to create the skeleton of a marketing/communications plan.
• Make recommendations for mapping our operational processes.
• Make social media campaign recommendations.
• Recommend improvements to optimize our organization.
• Look at the data from the results of Facebook, Twitter and Mailchimp reports and design a template for interpreting an disseminating the information.
• Review email practices and analyze for improvements.
• Online store analysis, promotions, etc.
• Other operational/marketing suggestions or recommendations that come out of the student's work.

We hope to implement changes that will help us increase our online presence and brand awareness that will hopefully translate to increased sales. We are open to discussion around some of the project goals/ specifics.