Drip, a wellness-focused consumer brand, aims to enhance its customer engagement by developing a mobile application. The project involves creating a user-friendly app that allows users to create and manage personal profiles, facilitating a personalized wellness experience. The app will also feature basic e-commerce functionality, enabling users to browse and purchase wellness products directly from their mobile devices. Additionally, the app will incorporate simple data tracking features, allowing users to monitor their wellness activities and progress over time. This project provides an opportunity for learners to apply their knowledge of mobile app development, user interface design, and e-commerce integration. The goal is to deliver a functional prototype that aligns with Drip's brand values and enhances user engagement.

The deliverables for this project include a functional prototype of the mobile app, complete with user profile management, basic e-commerce capabilities, and data tracking features. The team will also provide a comprehensive user guide and documentation detailing the app's features and functionalities. Additionally, a presentation showcasing the app's design and functionality will be prepared to demonstrate the project's outcomes to Drip's stakeholders.