Objective: As Numeria Technologie, a B2B company specializing in Odoo integration services, our objective is to deepen our understanding of our target market's preferences and needs. This project aims to gather comprehensive insights into the buying behavior, experiences, expectations, and perceptions of our brand and key competitors within the B2B sector.

Project Overview: With the recent introduction of a new Odoo integration service, this project focuses on conducting thorough consumer research and competitive analysis to inform strategic decisions and enhance market positioning.

Key Tasks:

1. Survey Development:

• Create an unbiased survey with questions tailored to understand B2B clients' experiences with Numeria Technologie, their perceptions of our services, and insights into their purchasing decisions.

1. Interview Question Formulation:

• Develop effective interview questions to conduct in-depth discussions with key stakeholders and decision-makers in client organizations.

1. Feedback Collection Strategy:

• Identify optimal channels and approaches to reach our target audience of B2B clients and motivate their participation in surveys and interviews.

1. Competitive Analysis:

• Assess and analyze the strengths and weaknesses of our main competitors in the Odoo integration services market.
• Identify competitive positioning and differentiation strategies employed by competitors.

1. Data Analysis:

• Analyze primary data collected through surveys and interviews to identify trends, preferences, and perceptions among B2B clients.
• Prepare detailed reports summarizing key findings and actionable insights to guide product refinement and marketing strategies.

Deliverables:

• Comprehensive survey questionnaire for B2B client feedback.
• Interview guides tailored for discussions with key stakeholders.
• Competitive analysis report highlighting insights into competitors' strategies and market positioning.
• Final report presenting findings and recommended actions based on consumer insights and competitive analysis.

Outcome: This project aims to provide Numeria Technologie with deep insights into the preferences and perceptions of our B2B clients, enabling us to refine our service offerings and strengthen client relationships. By leveraging these insights, we anticipate enhancing our market position and driving sustainable growth in the competitive Odoo integration services market.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• The customer segments our brand primarily caters to.
• Information about our products/services.
• Input on choices, problems or anything else the students might encounter.