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LinkedIn Lead Generation Strategy for SSL International Group Inc.

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Main contact
SSL International Corp.
SSL International Corp.
Oakville, Ontario, Canada
Sylvia Warrington
Sylvia Warrington
Mortgage Professional
1
Project
120 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Digital marketing Lead generation Social media marketing
Skills
business objectives target audience business coaching lead generation social media marketing mortgage loans
Details

SSL International Group Inc. seeks to enhance its lead generation efforts on LinkedIn, focusing on three key business areas: business coaching, mortgage services, and nonprofit health awareness. The project aims to leverage LinkedIn's platform to create engaging content, write compelling posts, and initiate outreach to potential clients. Students will apply their classroom knowledge of social media marketing to develop a strategic approach that aligns with SSL's business objectives. The project will involve analyzing current LinkedIn trends, understanding target audiences, and crafting tailored messages that resonate with potential leads. By the end of the project, students will have gained practical experience in social media marketing and lead generation, contributing to SSL's growth in these sectors.

Deliverables

- A comprehensive LinkedIn content calendar for a month, detailing post topics, formats, and posting schedules.


- A set of 10-15 crafted LinkedIn posts, including text, images, or multimedia elements, designed to engage and attract potential leads.


- A report analyzing the effectiveness of current LinkedIn strategies and recommendations for improvement.


- A list of potential clients and a plan for outreach, including personalized messages and engagement strategies.

Mentorship
Domain expertise and knowledge

Providing specialized knowledge in the project subject area, with industry context.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
https://app.gohighlevel.com/v2/preview/pqySKmggxxIntSPsr7Cf?notrack=true
Oakville, Ontario, Canada
0 - 1 employees
Business services

SSL International Corp.