The goal of this project is to identify the ideal target market for Cirkel, a B2B SaaS creating a webtool which enables employees within organizations to create, join, manage their own peer support/accountability groups. This will involve several different steps for the students, including:

- Investigating the competitive landscape to identify key messaging for promotion.

- Developing a pricing strategy based on industry research and customer surveys.

- Identifying business expansion opportunities through location analysis and customer surveys.

- Identifying key messaging via customer focus groups that investigate the competitive landscape for a new product or service.

By the end of the project, students should demonstrate:

- Understanding of the competitive landscape and Cirkel’s position in the market

- Identification of Cirkel’s ideal target market

- Development of a pricing strategy based on industry research and customer surveys

- Identification of business expansion opportunities through location analysis and customer surveys

- Identification of key messaging via customer focus groups

Final deliverables should include:

- A written report summarizing the research and findings.

- A presentation outlining the research and findings.

I, as CEO, will be available virtually at least once a week for a meeting with the students during duration of project and will also be available via email.