Social Media Campaign Strategy for Histria Books in the UK and Europe

Closed
Histria Books
United States
Director
(4)
3
Project
Academic experience
80 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Social media marketing
Skills
social media target audience key performance indicators (kpis) marketing social media campaigns content creation social media strategy sales
Details

The main goal for the project is to create a comprehensive social media campaign strategy for Histria Books that will increase their social media following and ultimately drive sales in the UK and Europe. This will involve several different steps for the students, including:


- Conducting a thorough analysis of Histria Books' current social media presence and their target audience in the UK and Europe.


- Developing a detailed social media campaign strategy that includes content creation, posting schedule, engagement tactics, and advertising plans.


- Identifying key performance indicators (KPIs) to measure the success of the campaign and creating a monitoring and reporting system.


- Collaborating with the Histria Books team to align the social media strategy with their overall marketing and sales goals.


Deliverables


By the end of the project, students should complete the following tasks:


- A comprehensive social media campaign strategy document tailored specifically for the UK and European markets.


- A content calendar outlining the posting schedule and types of content to be shared on various social media platforms.


- A set of KPIs and a monitoring system to track the success of the campaign.


- A presentation to the Histria Books team outlining the strategy and its expected impact on social media following and sales.



Final deliverables:


- A detailed social media campaign strategy document.


- A content calendar for the campaign period.


- A set of KPIs and a monitoring system.


- A presentation to the Histria Books team.


Mentorship

Learners will work directly with our marketing team and regular meetings can be scheduled to discuss the project and to provide assistance to the learners as needed and appropriate. Our marketing staff will also be available by message and email on an ongoing basis to support learners.

About the company

Company
United States
2 - 10 employees
Publishing & printing, Sales

Histria Books is today a leading independent publishing house with offices in Las Vegas and Palm Beach. We publish general interest trade books, non-fiction, fiction and literature, children’s books, as well as scholarly books in a broad range of categories. Our company has a strong international focus, with a team based around the world in the United States, Europe, South America, and Asia. Our imprints include Gaudium Publishing, Addison & Highsmith Publishers, Prende Publishing, Histria Kids, Vindicta Publishing, Vita Histria, and Center for Romanian Studies.
Titles published by Histria Books under its various imprints are distributed worldwide by the Independent Publishers Group (IPG). Books published under the various imprints of Histria Books are available from all major book retailers, as well as directly at HistriaBooks.com.