Rulebook Inc. is seeking to enhance its market penetration for its AI SaaS product, PolicyProtect, which is designed to streamline regulatory compliance for businesses. The project involves developing a comprehensive cold outreach strategy targeting compliance professionals. The goal is to effectively communicate the value proposition of Rulebook.ai through email, phone, and LinkedIn channels. Learners will be tasked with crafting compelling outreach messages, conducting outreach across multiple channels, and understanding the unique needs of compliance professionals. This project provides an opportunity to apply sales, marketing, and communication skills learned in the classroom to a real-world scenario, focusing on strategic planning and execution of sales outreach.

Through this project, learners should be spending most of their time executing on outreach and communicating with prospects. The objective of these communications is to qualify leads for the company and book demo calls with the prospects. The project deliverables include detailed records of the email, phone, and LinkedIn communications that the learner has had with prospects. The deliverables will demonstrate a clear understanding of the target audience and effective communication techniques.