Plume Inc. is seeking to revamp its digital presence to better engage with its audience and improve online visibility. The project involves updating the company's website to ensure it is user-friendly and visually appealing. Additionally, the project aims to enhance search engine optimization (SEO) to increase organic traffic and improve search rankings. The team will also create engaging blog content that aligns with Plume Inc.'s brand voice and objectives. This content will be strategically linked to LinkedIn to expand reach and drive engagement. The project provides an opportunity for learners to apply their knowledge of web development, SEO strategies, and digital marketing techniques in a real-world context.

- Update and redesign the Plume Inc. website for improved user experience.

- Implement SEO strategies to boost search engine rankings.

- Develop blog content that reflects the brand's voice and objectives.

- Link blog content to LinkedIn to enhance social media presence.

The project deliverables will include a redesigned and updated website that is optimized for SEO, ensuring better visibility and user engagement. The team will also produce a series of blog posts that are linked to LinkedIn, designed to increase social media interaction and brand awareness. These deliverables will demonstrate the learners' ability to integrate web development, SEO, and digital marketing skills effectively.

- A fully updated and SEO-optimized website.

- A minimum of three blog posts linked to LinkedIn.

- A report detailing the SEO strategies implemented and their expected impact.