The primary focus for the student will be: (Include a few examples of marketing projects as seen below)

• Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.
• Recommend changes to advertising and PR materials
• Investigate our competitive landscape; perform market segmentation to identify the ideal target market.
• Evaluate our current customer base and make recommendations; review our prospect messaging, make improvement recommendations, and create new outreach content.
• Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility.
• Conduct an audit of our current social media presence and/or other current communication channel(s).

Our goal at the end of this experience is: (Indicate deliverables you expect the student(s) to complete, as exemplified below)

• For the student(s) to help us improve our brand's presence and capture greater market share.
• For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
• For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
• For the student(s) to help us generate more traffic and revenue through search engines.
• For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.