PROJECT DESCRIPTION:

Steady Innovation Corporation is building machine learning software designed to revolutionize the way property is managed. No product exists like the one we are building.

The Project: We want students to help us build a marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.

KEY ACTIVITIES:

The main questions we’d like students to help us answer are the following:

• How should we promote our company?
• What channels should we utilize?
• What budget is appropriate for advertising?
• What messaging should we use?

HOW MANY STUDENT INTRAPRENEURS:

3

HOW MANY HOURS:

70

FINAL DELIVERABLES:

• Marketing Strategy

PROJECT MENTOR:

Daniel Genest

Student will follow the companies weekly routine which includes regular meetings 3x week, individual meetings 2x week and individual support as needed.