PROJECT SCOPE

Objective: To set up a Marketing Strategic Plan to attract clients looking for a Mortgage to finance they home.

The plan will include 4 marketing tools:

market - first time homebuyer; (offering of free report/video)

message - what am I saying in my ad-compelling offer/headline;

media - Facebook, LinkedIn, email marketing, blogging(follow up system opt-in

math - response %, life time value, 20% conversion rate

The challenges: being able to stand out from my competition, getting and capturing more qualified leads to convert to conflicts who are buy homes now or in the future.

My goals:

1: to implement digital marketing systems to reach my target market of first time homebuyers within the age group of 25+ and up in the Toronto GTA area to include, Halton Hills, Burlington, Hamilton and Niagara Falls area.

2: to also include individuals who are single, married and common-law with an income of $70K and up.

3: to find where this age group hangout on social media platforms, learn they habits, pain points when it comes to buying a home for the first time and they future goals.

4: Implementation of CRM ( call to action) in order to capture first and last name, email addresses which will be used in conjunction of email marketing plan.

5: create content calendar, editorial calendar for posting schedule to include videos, blogging, attaching my self to influencer(s)

6: create campaigns one that can be repeated, with a: an offer ( a free report/video) b: a follow up system (on web page, facebooks ads, LinkedIn) c: list to send offer to who in target market - know target audience

Resources: CHMC, Dominion lending updates, statics Canada etc.

once a week (regular basis)

adhoc basis for questions