Targeted Marketing Strategy for Felixa in the Gaming Industry
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Project scope
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Market research Advertising Digital marketing Marketing strategy Social media marketingSkills
marketing strategies marketing behavioral analytics social media content digital advertising research artificial intelligenceThe project aims to develop a targeted marketing strategy for Felixa, an AI-powered behavioral analytics platform, to penetrate the gaming industry. Felixa's platform assists game developers and community managers in detecting and mitigating toxic behaviors, thereby enhancing player retention and user experience. Students will identify key decision-makers within the gaming sector, such as community leads and trust & safety officers, and research industry pain points related to toxicity and harassment. The goal is to craft marketing content that resonates with these stakeholders and aligns with Felixa's brand voice. This project offers students the opportunity to apply their classroom knowledge in marketing to a socially impactful tech startup, contributing to safer online environments in gaming.
Students will produce a comprehensive marketing campaign strategy that includes digital ads, social media content, outreach templates, pitch decks, and data-driven messaging. The deliverables should be relevant and aligned with industry needs and Felixa’s brand voice, providing practical solutions to promote Felixa within the gaming industry.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Do you want to work at the intersection of gaming, AI, and social impact?
Felixa is an AI-powered behavior analytics platform built by a psychologist-led team to detect, understand, and reduce toxic behaviors in online communities—especially in gaming. Unlike traditional moderation tools, Felixa goes beyond detection to actually change online behavior using principles from positive psychology, machine learning, and real-time community insights.
Our platform analyzes chats from platforms like Twitch, YouTube, Discord, and Reddit, offering a detailed health report for each community. Studio leaders and community managers use Felixa to increase player retention, reduce moderation costs, and build safer, more engaging environments—directly impacting user experience, brand trust, and bottom-line revenue.
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