Owlya, an AI-powered assessment platform, aims to enhance the integrity of online assessments for organizations and individuals. To expand its market reach, Owlya seeks a team of marketing students to develop a comprehensive lead generation campaign. The primary goal is to identify and procure contact information for potential leads who could benefit from Owlya's services. This project will allow students to apply their classroom knowledge in marketing strategies, data collection, and lead generation techniques. The students will work closely with Owlya's marketing team to ensure alignment with the company's brand and outreach goals. The project will involve researching potential markets, identifying key decision-makers, and compiling a detailed contact list.

- A detailed report outlining the research methodology and findings.

- A comprehensive list of potential leads, including contact information and relevant details.

- A presentation summarizing the lead generation strategy and results.

- A set of recommendations for future marketing outreach based on the findings.

These deliverables will provide Owlya with actionable insights and a valuable contact list to enhance their marketing efforts.

Staff Time:

• Dedicated Mentorship: Each student team will have a marketing team mentor.
• Weekly Check-ins: Regular meetings for progress updates and guidance.

Access to Tools and Technology:

• Marketing Software: CRM systems, email marketing platforms, and lead generation tools.
• Data Analytics Tools: For market research and data analysis.
• Communication Platforms: Slack, Zoom, and Microsoft Teams.

Access to Data:

• Market Research Data: Existing reports and customer insights.
• Competitor Analysis: Detailed analysis to identify opportunities.

Training and Workshops:

• Initial and Ongoing Training: Workshops on lead generation, data collection, and marketing strategies.

Feedback and Evaluation:

• Regular Feedback: Constructive feedback to improve strategies.
• Evaluation Sessions: Periodic assessments to ensure project alignment.