DoBetter.love is gearing up for an exciting product launch and needs a comprehensive strategy to ensure a successful entry into the market. The project involves building a user database in a targeted area to identify potential customers and understand their needs. Learners will apply their knowledge of data management and marketing to create a robust database that will serve as a pilot test group. Additionally, the project requires the development of an advertising strategy, including the identification of suitable platforms for reaching the target audience effectively. Learners will also be tasked with creating compelling promotional materials, such as decks and proposals, to support the product launch. This project offers a hands-on opportunity to integrate classroom learning with real-world marketing and data management challenges.

The deliverables for this project include a comprehensive user database tailored to the targeted area, ensuring it is well-organized and easily accessible. Additionally, learners will produce a detailed advertising strategy report, highlighting recommended platforms and outreach methods. Finally, the team will create a set of promotional materials, including a presentation deck and proposal documents, designed to effectively communicate the product's value proposition to potential customers and partners.