Business Strategies for Supply Chains, Content Creation, and Wholesale Business
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Project scope
Categories
Market research Project management Competitive analysis Product or service launch Sales strategySkills
business strategies supply chain content creation content strategy target market wholesalingThe goal of this project is to develop a comprehensive business strategy for Worlds Best Cream (WBC) that focuses on supply chains, content creation, and our wholesale business. This will involve several different steps for the students, including:
- Analyzing our existing customer base, products, and reviews.
- Developing a comprehensive business strategy for the company.
- Researching and identifying potential customer segments and target markets.
- Developing a content strategy for the company.
- Identifying potential supply chain partners and developing a strategy for working with them.
- Developing a strategy for our wholesale business.
By the end of the project, students should demonstrate:
- Understanding of our existing customer base, products, and reviews.
- Understanding of potential customer segments and target markets.
- Identification of potential supply chain partners and a strategy for working with them.
- Development of a content strategy for the company.
- Development of a strategy for our wholesale business.
Final deliverables should include:
- A written report explaining the design process and outcomes.
- A presentation summarizing the design process and outcomes.
We will support learners within this project by providing detailed information about our company and products, setting aside time either weekly or bi-weekly for communication and to answer any questions, as well as samples of WBC products.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Worlds Best Cream (WBC) is a Canadian-made, family-owned and run business that specializes in natural copper pain relief products.
WBC is distinguished in the market for being the first to offer copper pain relief in a topical form that our bodies can effectively absorb. This unique quality sets us apart from other pain relief products available. WBC comes highly recommended by numerous chiropractors, physiotherapists, and massage therapists across Canada.
For thousands of years, copper has been recognized for its many health benefits from increasing energy levels to reducing pain associated with swelling, inflammation, and arthritis, but recent studies have shown that only a very small percentage of the population consumes the recommended daily intake for copper.
Worlds Best Cream: A copper arthritis cream designed with a gentle formulation for arthritic hands, free from any strong odors or cooling effects. (NPN number: 80060218)
WBC Terminator: This roll-on applicator contains 20% essential oil, along with camphor and menthol, providing an instant cooling/icy effect for sore muscles, strains, and sports injuries. (NPN number: 80079079)
WBC Copper Bath Soak: A relaxing aromatherapy bath soak infused with copper, available in three invigorating scents: lavender, lemongrass, and eucalyptus.
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