Unicorn Charity Club would like your help in developing our social media and communications strategy to help accomplish the following goals:

1. Grow our Membership Base. We are currently a local membership club in Orange County, CA, but hope to offer our program via virtual meetings on Facebook groups to other families regardless of their geographical location. How can we engage families to join our club and actively participate in our charity projects?
2. Spread the word. We sponsor 3 charity projects each year and work closely with charity partners. We aim to position our social media and blog content strategy to effectively promote our charity partner's mission and public education efforts.

We are currently working on the following communications platforms and would like your recommendations on how best to maximize our exposure and results:

• Blog - www.unicorncharityclub.org
• Facebook - www.facebook.com/unicorncharityclub
• Instagram - www.instagram.com/unicorncharityclub

In addition to the above media strategies, we are also looking to develop strategies on how to effectively leverage the following communications outlets:

• Public Relations - How can we develop authentic press coverage across print and web?
• In-Store Promotion - How can we develop collateral that can engage patrons of targeted retail stores and family-friendly facilities (e.g. libraries, schools, etc.)?