Customerization is preparing to launch a new product/service and requires a comprehensive analysis to validate the addressable market and the product's future positioning in the market. The project aims to provide a detailed examination of the competitive landscape, identify the addressable market, and assess the need for the new offering. The team will conduct research to gather data on competitors, market trends, and potential customer segments. This analysis will help Customerization make informed decisions about product positioning and marketing strategies. The project will allow learners to apply their knowledge of market research, data analysis, and strategic planning to a real-world scenario, enhancing their understanding of business dynamics and competitive strategy.

The project deliverables will include a comprehensive report and a presentation. The report will cover the specific geographical markets, the specific customer segment in those markets, the compatetive landscape and similar offerings (if they exist) in those markets (potentially, segments different from Customerization's), the addressable market, and product/service need, supported by data and analysis. The presentation will summarize key findings and recommendations for Customerization's strategic approach. These deliverables will provide actionable insights to guide the company's product launch strategy.