SeeingDreams is seeking creative and innovative students to help with social media marketing content creation and ad creative creation for our Fundamental Mesh Liner Shorts and Shoestring Short. The goal of this project is to create scroll-stopping images and motion design videos that will be used in ads on Meta platforms such as Instagram and Facebook, Google ads, and TikTok ads if applicable. The content should showcase the products in a way that resonates with the SeeingDreams audience and encourages more sales.

Project Deliverables:

1. A collection of high-quality, eye-catching images and motion design videos for use in social media ads.
2. A social media marketing strategy outlining how and when to use the created content for maximum impact.
3. A report detailing the creative process and any insights gained during the project.

Project Timeline: 8 weeks preferably (but can be flexible if needed)

To achieve the project goal, learners will need to complete the following tasks:

1. Research and Planning: Understand the brand, products, and target audience. Research current social media trends, especially those related to fashion and lifestyle brands. Develop a content creation plan based on this research.
2. Content Creation: Use graphic design and motion design skills to create a variety of engaging, scroll-stopping images and videos for use in social media ads. This could involve taking new photos, editing existing images, creating animations, and more.
3. Testing and Iteration: Test the created content for engagement and effectiveness. Use feedback and performance data to refine and improve the content.
4. Strategy Development: Develop a social media marketing strategy outlining how and when to use the created content for maximum impact. This should take into account the specific requirements and best practices of each social media platform.
5. Reporting: Document the creative process and any insights gained during the project. Prepare a final report detailing the work done, the results achieved, and any recommendations for future content creation efforts.

As the founder of SeeingDreams, I am deeply invested in this project and will provide comprehensive support to the learners. My support will include:

1. Clear Communication: I will maintain open and frequent communication with the learners, providing clear instructions and feedback, and answering any questions they may have.
2. Creative Input: I have several ideas for the social media content and ad creatives, and I look forward to collaborating with the learners to bring these ideas to life. I am also open to new ideas and creative approaches from the learners.
3. Product Information: I will provide detailed information about the Fundamental Mesh Liner Shorts and the Shoestring Short, including high-resolution product images. If necessary, I can also send the actual products to the learners.
4. Brand Guidance: I will provide guidance on the SeeingDreams brand, ensuring that the created content aligns with our brand identity and resonates with our target audience.
5. Review and Feedback: I will review the content created by the learners and provide constructive feedback, helping them refine their work and learn from the process.

My goal is to create a supportive and collaborative environment where the learners can apply their skills, learn new ones, and produce high-quality social media content that will help drive the success of SeeingDreams.