Culture Report Marketing & Business Plan
Project scope
Categories
Communications Market research Sales strategy Marketing strategySkills
marketing strategies writing digital marketing copywriting press releases energetic marketing marketing budgets empathy english languageAre you energetic? Creative? Motivated? If you answered yes to those questions then we've got a project for you!
The ReFrame Group is seeking passionate and motivated individual(s) with creative digital marketing skills to assist in the promotion of our annual Culture Report.
Project Details
The primary responsibility for this project is to create the 2021 national marketing campaign for the Culture Report. The successful team/candidate will provide a marketing strategy with tactics ready to implement for the growth and success of the 2021 Culture Report across Canada.
The Culture Report is a company culture resource created annually and distributed across Canada (have a look at our previous BC focused Culture Report).
For the project your team/you will research, create & present a marketing campaign for the Culture Report to drive participation of businesses and the purchase of the report across Canada, including but not limited to:
- Digital campaign (SEO, Adwords, etc) & social media channel recommendations
- Propose a marketing budget and timeline for: Phase 1 – Business Participation & Phase 2 – Culture Report Sales Promotion
- National and regional partnership opportunities with relevant associations & clubs
- Recommended timeline for pre-launch events such as webinars & workshops
- Assist with copywriting (articles, social media and press releases)
- Social media content co-ordination
What we need from you
You’ll need to possess the following traits as a minimum:
- Creator – You love coming up with innovative ways to share a brand’s story
- Strategic Thinker – Your recommendations always have the end goal in mind
- Executor – Simply. You. Get. Sh*t done!
- Highly organized – You’ll be researching, organizing and presenting national marketing campaign strategy & tactics
- Excellent time management
- Strong command of the English language - Excellent oral and written communications skills
- Detail oriented
- Empathetic – well developed interpersonal skills
- Hunger - you have an insatiable appetite for success and doing incredible work
- Clear communicator
- Accountable
What we can give
In addition to a super responsive Culture Report Manager - who will gladly answer emails, calls and video chats to give you more details and all the information you need, we will also provide reference letters for all teams working on the project. Additionally The ReFrame Group has a strong network of HR professionals who actively engage us to find their next hires in a variety of industries across the country, we would be more than happy to recommend an all-star student, and provide connections to those we feel embraced the project.
About the company
We are the antithesis of the classic Insurance Broker.
Here at The ReFrame Group, we live by a shared belief that what we do matters and makes a difference. Our actions are directed by the intention of creating health, wealth, and wellness for the people in our community as we strive towards the goal of making their lives better, easier & safer.
The design thinking approach behind our service challenges the assumptions often made in, and about, the insurance industry. We’ve redesigned how we measure success, placing our client relationships and service delivery at the pinnacle of our approach. Our purpose is to help people thrive today and protect tomorrow. We are proud to be a Certified B Corporation.
The ReFrame Group began as an employee group benefits & retirement savings advisory. From this foundation we have expanded our services into individual and commercial insurance solutions, bringing on new team members with a combined 25 years of industry experience.