Building a Marketing Strategy for Worlds Best Cream
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Project scope
Categories
Market research Digital marketing Sales strategy Marketing analyticsSkills
marketing strategies target market advertising campaigns content creation email marketing market research social media research commercial real estate assessment management budgetingThe goal of this project is to create a comprehensive marketing strategy for Worlds Best Cream (WBC). This strategy should include plans for social media, email marketing, and advertising. The project should also include research into the target market and competitors, and identify the best ways to reach potential customers.
The deliverables for this project should include:
- A comprehensive market research report, including an analysis of the target market, competitors, and potential customers.
- A detailed marketing strategy for social media, email marketing, and advertising, including plans for content creation, budgeting, and advertising campaigns.
- A report on the effectiveness of the marketing strategy, including metrics and data on the success of the campaigns.
We will support learners within this project by providing education and any information needed about our company and our products, free samples of WBC products, access to tools and data needed for the project and time set aside weekly for connecting with students.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Worlds Best Cream (WBC) is a Canadian-made, family-owned and run business that specializes in natural copper pain relief products.
WBC is distinguished in the market for being the first to offer copper pain relief in a topical form that our bodies can effectively absorb. This unique quality sets us apart from other pain relief products available. WBC comes highly recommended by numerous chiropractors, physiotherapists, and massage therapists across Canada.
For thousands of years, copper has been recognized for its many health benefits from increasing energy levels to reducing pain associated with swelling, inflammation, and arthritis, but recent studies have shown that only a very small percentage of the population consumes the recommended daily intake for copper.
Worlds Best Cream: A copper arthritis cream designed with a gentle formulation for arthritic hands, free from any strong odors or cooling effects. (NPN number: 80060218)
WBC Terminator: This roll-on applicator contains 20% essential oil, along with camphor and menthol, providing an instant cooling/icy effect for sore muscles, strains, and sports injuries. (NPN number: 80079079)
WBC Copper Bath Soak: A relaxing aromatherapy bath soak infused with copper, available in three invigorating scents: lavender, lemongrass, and eucalyptus.
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