Beautélanin Skincare Digital Branding Strategy
Main contact
Portals
-
San Diego, California, United States
Project scope
Categories
Branding & style guides Competitive analysis Digital marketing Marketing strategy Market researchSkills
marketing strategies competitive analysis target audience digital marketing branding digital content brand strategy market research customer engagement strategy brand identityBeautélanin Skincare is undergoing a rebranding effort and seeks to establish a cohesive branding and marketing strategy that resonates with its target audience. The project aims to create a consistent and impactful presence across digital platforms, enhancing brand recognition and fostering deeper connections with customers. The team will analyze current branding elements, identify gaps, and develop a comprehensive strategy that aligns with the company's new brand identity. This project provides an opportunity for learners to apply their knowledge of digital marketing, branding, and consumer engagement strategies. The tasks will include market research, competitive analysis, and the development of branding guidelines, ensuring all digital content reflects the new brand ethos.
The deliverables for this project include a detailed branding and marketing strategy document, a set of digital branding guidelines, and a presentation summarizing the proposed strategy. The strategy document will outline key branding elements, target audience insights, and recommended digital marketing tactics. The branding guidelines will ensure consistency across all digital platforms, while the presentation will provide a clear overview of the strategy to stakeholders.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Beautélanin Skincare is a cultural beauty brand dedicated to providing clean and natural skincare and wellness products specifically for melanin-rich skin. Drawing from tradition and vision, we are a small business that creates unique skincare and spa products designed for effective skincare rituals. Our product offerings include Radiance Glow Oils and Cerasee Soaps, both renowned for their moisturizing properties, as well as candles inspired by cultural heritage that promote well-being. Beautélanin is more than just a skincare company; it represents a revolution of wellness, identity, and strength. We host workshops and wellness events, and our new Haitian-inspired products highlight our commitment to celebrating our roots and promoting health. Currently, we are undergoing a significant brand refresh as a result of our recent participation in the Goldman Sachs One Million Black Women program. This initiative is helping us solidify our vision, develop new services and products, and establish Beautélanin as a premium, authentic brand in the realm of Black clean beauty and wellness.
While our new website, www.beautelaninskincare.com, is under construction and set to launch in 2025, you can still explore our current offerings at www.beautelanin.com. For direct orders or inquiries, feel free to reach out to us at beautelaninskincare@gmail.com. We look forward to connecting with you
Main contact
Portals
-
San Diego, California, United States