Keyword Identification and Clustering:

• To identify and cluster relevant short-tail and long-tail keywords related to the targeted keyword phrase "healthcare executive search firm."
• To develop a comprehensive list of 10-20 article and blog topics based on keyword clusters for a Pillar-Based Marketing strategy.

Content Development:

• To create high-quality, keyword-focused content that aligns with the identified Pillar-Based Marketing clusters.
• To enhance SEO performance and establish JP Boyle & Associates as a thought leader in the healthcare executive search industry.

Keyword Research:

• Review the provided 30-minute webinar on Pillar-Based Marketing.
• (Optional) Download and review the Kindle version of the Pillar-Based Marketing book.
• Conduct Google searches for the target keyword phrase "healthcare executive search firm."
• Assemble related keyword phrases from the “People also ask” and “People also search for” sections.
• Repeat the process to build a comprehensive network of related keywords.
• Organize the keywords into a spreadsheet, with “People also ask” phrases in one column and “People also search for” phrases in another.

Keyword Clustering:

• Sort and analyze the keyword lists to create clusters of related keywords.
• Develop 10-20 content topics based on these keyword clusters, focusing on creating a Pillar-Based Marketing content strategy.

Content Outline Development:

• Create detailed outlines for each of the 10-20 topics, specifying the focus keywords, subtopics, and content structure.

Final Deliverables:

• A comprehensive spreadsheet of keyword phrases categorized by “People also ask” and “People also search for.”
• A list of 10-20 Pillar-Based Marketing content topics.
• Content outlines for each topic, ready for the content development phase.

Students will receive guidance throughout the project, including access to relevant resources, feedback on their progress, and regular check-ins to ensure alignment with project goals. Additionally, they will have the opportunity to ask questions and seek clarification from industry professionals to enhance their learning and deliver quality outcomes.