Social Media Strategy & Brand Voice Guide
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Branding & style guides Communications Digital marketing Marketing strategy Social media marketingSkills
brand awareness social media strategy branding blueprinting auditing digital communicationsUsing insights from the audit, this project focuses on crafting a brand-aligned strategy that outlines the purpose and goals of each platform. Students will define WSHMC’s voice, audience personas, and high-level strategic goals. The objective is to establish a roadmap that guides future content and engagement decisions.
- Define WSHMC’s tone, brand personality, and social objectives
- Suggest primary goals for each platform (e.g., Instagram = community; LinkedIn = credibility)
- Draft audience personas and sample messaging pillars
- Deliver a Strategy and Brand Voice Guide that includes a tone chart and sample copy templates
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
WHEN SHIT HITS THE MAN & YOU
A rare, creative opportunity that ignites a bright future.
ATTN: RIIPEN STUDENTS
Ready to put your skills to work in the real world while gaining insights and expertise on one of today's most crucial topics— radical resiliency— a subject you’ll be dealing with the rest of your life?
SUMMARY: THE SHITSTORM SAVANT MEETS TODAY’S “PERFECT SHITSTORM
The Problem: The world’s an epic shitstorm of unprecedented change. Over 65% of startup and SMB execs are burned out and experiencing real career fears.
AHA! 85% people who proactively take on change receive more positive outcomes.
THE SOLUTION: Welcome to When Shit Hits the Man, the first oasis for guys experiencing a professional and personal shitstorm. A cool, irreverent, modern Madman-style resilience movement, narrative storytelling hub, and reinvention business hub that empowers successful men who have hit the wall—like me— to flip their shitstorms sunnyside up.
#1 RESILIENCE BESTSELLER: Ironically, I’m uniquely qualified to help fellow leaders deal with today’s chaos. Preparation officially met opportunity when my “When Shit Hits the Man” story was featured in the #1 international resilience (my 3rd book on the subject) bestseller Triumphs of Transformation. Extensive R&D transformed it into a business.
We seek passionate, creative, self-driven students ready to collaborate directly with founder Mark Schneider and his executive network.
Riipen Opportunities (Learn More Below):
- Social Media
- AI & Marketing Automation
- Research & Analytics
- Project Management
- Lead Generation & Acquisition Marketing
SUMMARY: A STORYBOOK CAREER
For decades, Mark Schneider had a creatively driven storybook corporate career as a Post-Madman executive. He rapidly climbed the corporate ladder at some of the largest ad agencies, marketing firms, and research companies.
Mark's worked with over one-third of the Fortune 1000, launched two national creative divisions, and sold over $1.5 billion worth of products and services worldwide.
At the peak of his success and retirement within reach, a highly political company acquisition scenario created such intense stress that Mark almost lapsed into a coma. The situation was highly complex, and it became apparent that his corporate days were history.
Thrilled to be on his own, he launched Creative Intelligence. An executive-level creative consulting boutique catering to leaders and decision-makers. Significant success followed, but so did his health issues. Like any "major transformation," life and work challenges often collide.
Passionately working around the clock and burning both ends of the candles for decades, stress-related illnesses started to reign on his parade.
Over the last 20 years, he's weathered six significant professional and personal shitstorms, including the 5+ years with long COVID.
Each storm delivered extraordinary life lessons, new perspectives, and aha moments on why certain things happened and how to prevent them in the future.
Being a born optimist, experiencing so much success, and having rebounded repeatedly, Mark continued to forge forward. But the black cloud health issues continued to follow him everywhere and comically foil opportunities.
FAST FORWARD TO MAY 2024: LIFE CHANGES IN A SECOND.
Fortunately, one chance encounter can change one's Life: preparation creates opportunity.
On a particularly auspicious day, Mark received an email from Dr. Taryn Marie, a world-renowned resilience expert whom Mark had met on an advisory board. She knew Mark's story and was seeking contributors for a new book on resilience called Triumphs of Transformation, which became a national bestseller.
The proverbial 10,000-watt lightbulb lit up Mark's brain. Resiliency... resiliency... resiliency was his calling. His friends, family, and work associates all praised his natural resiliency. He realized resilience had been a driving factor in his entire Life. And that creativity is proven to ignite resiliency.
The in-depth story development research revealed something much bigger: There is a dire need for a business that helps successful individuals who hit a wall bounce forward, especially one that is irreverent, cool, and has a witty, gritty tone.
THE IRONIC TWIST: THE SHITSTORM SAVANT MEETS TODAY'S PERFECT SHITSTORM
Today, chaos and perpetual change reign. Over 65% of leaders are burned out and experiencing considerable career fears.
ENTER WHEN SHIT HITS THE MAN
What It Is: An irreverent, cool, Madman-inspired, resilience movement, storytelling club, and reinvention business hub that empowers successful guys to reset, rewire, and reinvent themselves to own a bright future.
FOUNDER'S STREET CRED:
Mark Schneider is the "Shitstorm Savant Storyteller & Transformational Creativity, Resilience and Reinvention Coach.” He blends creative intelligence, immersive storytelling, strategic change management, leadership reinvention, street-smart resilience, strategic problem solving, and neuroscience-fueled resilience to help leaders and entrepreneurs flip chaos into clarity. After $1.5 billion in brand growth, six personal shitstorms, and a 5-year battle with long COVID, he now teaches others how to thrive through the mess.
Over the last six months, Mark has been developing the new business. A very rough beta site is now up, but the new site will go live on July 15.
ENTER RIIPEN
"My decision to work with Riipen was easy. Enter my decision to work with Riipen. Although I have an internal team, building this brand requires a team of experts working as one. I've mentored hundreds of people and love the energy and new intelligence that aspiring students deliver.
I seek creative, passionate students who believe in this venture and understand how it can boost their education.
Please visit the project page for more information. Feel free to reach out if you have any questions.”
Thank you,
Mark Schneider
Mark@WhenShitHitsTheMan.com
484-788-8955
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