STARS of Boston, a company aiming to enhance its digital presence, seeks a comprehensive digital marketing strategy to effectively reach its target audience. The project involves conducting SEO keyword research to identify terms that potential customers are searching for, thereby optimizing the company's online content. Additionally, a competitive analysis, including a SWOT analysis, will be performed to understand the strengths, weaknesses, opportunities, and threats in the current market landscape. The project also requires market research to determine the most effective channels for engaging with the target audience. By applying classroom knowledge in digital marketing, learners will develop a strategic plan that aligns with STARS of Boston's business objectives and enhances its visibility in the digital space.

The project deliverables include a comprehensive digital marketing strategy document that outlines the findings from the SEO keyword research, competitive analysis, and market research. Learners will provide a detailed SWOT analysis and recommend the most effective channels for reaching the target audience. The final deliverable will be a presentation summarizing the strategy and key insights, ready to be presented to STARS of Boston's management team.