Marketing Plan to get Restaurants & Caterers on board

Closed
Main contact
Food For Thought
Waterloo, Ontario, Canada
She / Her
Founder/Software Engineer
3
Portals
(1)
Project
Academic experience
60 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Advertising Customer segmentation Digital marketing Lead generation Marketing strategy
Skills
marketing marketing planning
Details

Our company is an online platform that connects local restaurants and caterers to schools and organizations to serve student lunches. We are in the process of getting caterers and restaurants on board and would like your help in getting them to signup.


We want students to help us build a marketing plan to grow and engage our target market.

This will involve several different steps for the students, including:

  • Familiarizing themselves with our current marketing goals and strategies.
  • Researching how customers perceive our brand and marketing.
  • Recommending new channels we should use for promotion.
  • Identifying an appropriate budget for advertising.

Deliverables

By the end of the project, students should demonstrate:

  • Familiarity with our marketing goals and strategies
  • Understanding of customer perceptions of our brand
  • Recommendations for new promotion channels
  • Identification of an advertising budget


Final deliverables should include

  • A final report.
Mentorship

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our products and services
  • Our current marketing strategies and marketing plan
  • Input on choices, problems or anything else the students might encounter.
Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Good health and well-being

About the company

Company
Waterloo, Ontario, Canada
0 - 1 employees
Education, Food & beverage

We connect local restaurants and caterers to schools and organizations to serve student lunches.