We are seeking to develop a comprehensive digital marketing strategy for AI products created by Digiworks, a company specializing in AI coworker agent solutions. The goal is to enhance Digiworks' market presence and increase product adoption among target audiences. Learners will analyze current market trends, identify key competitors, and understand the unique selling propositions of Digiworks' AI solutions. The project will involve researching digital marketing channels, such as social media, content marketing, and search engine optimization, to effectively reach potential customers. By applying classroom knowledge of marketing principles and digital tools, learners will craft a strategic plan that aligns with Digiworks' business objectives and resonates with its target market.

The project deliverables will include a detailed digital marketing strategy document outlining recommended marketing channels, tactics, and a timeline for implementation. Learners will also provide a presentation summarizing their findings and strategic recommendations. Additionally, a competitive analysis report and a proposed budget for the marketing activities will be included. These deliverables will collectively offer a clear roadmap for Digiworks to enhance its digital marketing efforts and achieve its business goals.