Pulp Shred Ltd. is launching a new division, PULP Cyber, focused on providing cybersecurity solutions tailored for the small to mid-sized market sector in Alberta and Canada. Our vision is to Democratize Cybersecurity by making digital security to accessible, affordable, and accountable for all, especially SMB’s.

The company has established partnerships with industry leaders such as IBM, Microsoft, and Fortnite, and has access to Canadian certified ethical hackers. The goal of this project is to develop a comprehensive go-to-market strategy that leverages these partnerships and expertise to create a competitive portfolio of cybersecurity products and solutions. The project will involve analyzing market needs, identifying potential product offerings, and crafting a strategic plan that aligns with PULP Cyber's objectives. This initiative will provide learners with the opportunity to apply their cybersecurity knowledge and strategic planning skills in a real-world context.

The project will result in a detailed go-to-market strategy document for PULP Cyber. This document will include a market analysis, a proposed portfolio of cybersecurity products and solutions, and a strategic plan for market entry and growth. Additionally, a presentation summarizing the key findings and recommendations will be prepared for Pulp Shred Ltd.'s executive team.