Neolific is launching a new suite of products and services centered around technology, artificial intelligence, and community engagement. The goal of this project is to develop a comprehensive go-to-market (GTM) strategy that effectively introduces these offerings to the target audience. The project will involve researching current market trends, identifying key customer segments, and crafting a compelling value proposition. Learners will apply their classroom knowledge of marketing principles and strategic planning to create a cohesive plan that aligns with Neolific's brand values and objectives. The project will focus on understanding the competitive landscape and leveraging community-driven marketing tactics to foster engagement and adoption. Key tasks include market analysis, customer persona development, and strategic communication planning.

The deliverables for this project will include a detailed GTM strategy document outlining the market analysis, target customer profiles, and recommended marketing tactics. Additionally, learners will create a presentation summarizing their findings and strategic recommendations. The final deliverables should provide Neolific with actionable insights and a clear roadmap for launching their new tech and AI-focused products and services.