Marketing Director

Closed
Plufl
Vancouver, British Columbia, Canada
Marketing Director
1
Project
Academic experience or paid work
120 hours of work total
Learner
Anywhere
Advanced level

Project scope

Categories
Communications Market research Project management Competitive analysis Market expansion
Skills
digital advertising graphic design marketing strategies tiktok marketing blogs email marketing social media innovation editing
Details

Our co-founders, Yuki and Noah are recent college grads and one of the youngest founders in the slightly old-school sleep industry. Having just started in September 2021, we are actively establishing our brand through various social media channels notably TikTok (150k followers), Instagram (16k) and now Twitter. With a successful Kickstarter, growing social media following, and appearance on Shark Tank, Plufl is ready to be taken to the next level with your help!

Deliverables
  • Work closely with Plufl’s co-founders to generate marketing strategies that will help grow Plufl’s brand awareness
  • Lead content generation including graphic design, creating and editing short-form videos across TikTok, and Instagram
  • Spearhead digital ad strategy by creating ad graphics, formulating copy, and analyzing metrics to optimize for CTR, CPM, and conversion
  • Strategize, prepare, and optimize e-mail marketing campaigns to achieve improved open and purchase conversion rates
  • Oversee the written content and blogs by the team and direct the creation of Plufl is a D2C napping bed company that was founded by two University of British Columbia students that graduated in May 2022. Plufl offers the world's first dog bed for humans that provides a cozy, comfortable, and premium product that delivers the ultimate napping experience. Our mission is to pioneer innovative napping solutions and products that will deliver relief for those who have ADHD, stress, and anxiety-related issues
Mentorship

- teach how to run e-mail marketing and paid marketing campaigns

- work closely with young co-founders and learn what it takes to run a startups

About the company

Company
Vancouver, British Columbia, Canada
Consumer goods & services

The Plufl offers a one of a kind napping product inspired after the classic dog bed that provides the ultimate napping experience. With the Plufl, we seek to tap into the rising popularity of napping which is supported by the immense science behind the benefits of napping.  Our vision is to become a comprehensive nap-focused company that offers items to meet all nap-related needs.