Brand Public Relations Strategy Development

Canidé, a company seeking to enhance a clients' brand visibility, requires a comprehensive public relations strategy. The goal is to develop a plan that effectively communicates the brand's values and strengths to its target audience. This project will involve analyzing the current market position, identifying key media channels, and crafting a message that resonates with potential customers. Learners will apply their knowledge of marketing and communications to create a strategic plan that includes both traditional and digital media approaches. The project will focus on understanding the brand's unique propositions and leveraging them to increase brand awareness and engagement. Tasks will include conducting a SWOT analysis, researching competitor strategies, and proposing innovative PR tactics.