Partnership Marketing Project - IKEA Business Program & Rockin Cushions Custom Slipcovers

IKEA BUSINESS PROGRAM for ROCKIN CUSHIONS What is the main goal for this project? Gain a thorough understanding of the IKEA Business Program, including its benefits, target audience, and requirements. Conduct research to identify and understand potential target industries. Create a strategy to connect with companies that are part of the IKEA Business Program or are likely to be interested in our custom IKEA furniture slipcovers. Look for businesses in industries such as home staging, hospitality, co-working spaces, vacation rentals, or office environments that frequently use IKEA furniture. Marketing Campaigns: Plan marketing campaigns, including digital advertising, email marketing, and social media promotions, to drive traffic to the website and generate leads. Performance Analysis: Monitor the effectiveness of marketing initiatives and campaigns using relevant metrics, adjusting strategies as needed to optimize results.

Website Redevelopment

The primary objective of this project is to evaluate and redesign Rockin Cushion's current website, optimizing for an intuitive and user-friendly site. The redesign should adhere to the principle of allowing users to easily find what they're looking for. Analyzing the current website and user experience using tools such as User Behavior Tracking (heatmaps) or Google Analytics. Developing a UX strategy to create an easy-to-use streamlined navigation. Designing a UI to go along with the UX strategy. Optimizing website performance and assessing areas for improvement: loading speed, simplified checkout process, responsive design. Researching other variables that can improve the user experience, such as personalization, product information, social proof and trust signals Introducing new features for our B2C customers, such as recommending products that match specific interior design styles, and creating a VIP section for select customers so we can crowdsource feedback for new products. Create a separate website or landing page to direct potential B2B customers and give them relevant information, such as the ability to customise their own fabric designs, minimum order requirements, etc. Develop engaging content to promote our slipcover products, showcasing their benefits and unique features. Testing the developed website(s) and making improvements based on additional data.