Virtual Internship Opportunity: Marketing

✅ What is the main goal for this project? ViaSkill is an AI-powered career growth platform that helps professionals track their achievements, showcase skills, and generate personalized resumes and portfolios. As we grow beyond our beta launch and build public visibility, we’re seeking student collaborators to help sharpen our marketing positioning and outreach strategy . The focus of this project will include: Conducting a competitive landscape assessment of career platforms (e.g. TealHQ, Zety, Rezi, SkillBoost, etc.) Clarifying ViaSkill’s unique value proposition and identifying how we differentiate in a crowded market Evaluating our current messaging (e.g. website, email sequences, landing pages) Identifying ideal customer segments (e.g. mid-career professionals, creatives, job switchers, students) Recommending improvements to brand voice, visuals, and PR materials Conducting an SEO/keyword audit and suggesting strategies to improve search visibility 🛠 What tasks will learners need to complete to achieve the project goal? By the end of the project, students will have: Delivered a competitive marketing landscape analysis , identifying key positioning opportunities Clarified ViaSkill’s brand pillars , tone, and core messaging strategy Conducted a target market segmentation analysis with recommended personas and channel priorities Audited our existing website and outreach materials for messaging consistency and conversion optimization Proposed an updated SEO/keyword plan to help us reach more users organically (Bonus) Suggested media angles or PR campaigns that support thought leadership 📦 Final deliverables should include: A final marketing strategy report summarizing findings and recommendations A 10-minute presentation walking through competitive insights, brand refinement, and growth opportunities Appendices or mockups of revised messaging, sample content, or persona briefs (Optional) SEO or PR proposal outlines 🤝 How will you support learners in completing the project? Students will work closely with the founder and CEO, Grace Cupat, and will receive: A 30-minute kickoff call and Q&A session Access to our existing brand materials, product demos, audience insights, and messaging Clear milestones with check-in points for feedback and direction Mentorship on how startups make practical marketing decisions with limited budgets 📡 Communication channels: Riipen Messaging (for milestone tracking and central communication) Email (for asset sharing and async questions) Optional: Zoom or Google Meet (for kickoff and check-in calls) Primary Contact: Grace Cupat – Founder & CEO

Awareness Video Creation

ViaSkill is an AI-powered career growth platform that helps professionals track their real-world achievements, uncover skill gaps, and generate personalized resumes, portfolios, and learning plans. Our mission is to make career growth proactive, not reactive—especially for people who feel stuck, overlooked, or uncertain about how to tell their professional story. We’re looking to collaborate with a student team to create a 6–8 minute institutional video that powerfully tells the story of ViaSkill: the problem we solve, the people we serve, and how we’re using AI to help professionals grow with clarity and confidence. This video will serve as both a brand storytelling asset and a reflection of our founding vision—something we can share on our website, social media, and in investor or partner pitches. This project will involve several steps, including: Conducting background research on our product, audience, and vision Using AI tools (e.g., storyboard generators, transcript summarizers, visual planning aids) to shape the creative direction Interviewing our founder (Grace Cupat) and optionally simulating user stories or testimonials Capturing platform walkthroughs, screen recordings, or visualizations Producing a well-paced, emotionally resonant 6–8 minute video with clean edits, music, titles, and transitions 🛠 What tasks will learners need to complete to achieve the project goal? By the end of the project, students will: Understand ViaSkill’s mission, user personas, and product features Align video structure and tone with our brand goals and messaging Use AI tools to support pre-production (e.g., for storyboarding, visual planning, or scripting) Record and edit professional-quality video content, including interviews, B-roll, and UI visuals Apply best practices in pacing, sound, motion graphics, and visual storytelling Deliver a high-impact, emotionally engaging 6–8 minute video suitable for use in public-facing channels 📦 Final deliverables should include: One polished 6–8 minute video , exported in a high-resolution format suitable for web and social A short write-up or production brief explaining the creative choices, structure, and tools used Any editable assets, subtitles, or project files (if applicable) (Optional) Social media teaser clips or still frames for promotion 🤝 How will you support learners in completing the project? Students will have direct access to Grace Cupat, ViaSkill’s founder and CEO, for guidance throughout the process. We will provide: A 30-minute kickoff call with creative direction, brand tone, and narrative goals Access to platform screenshots or demo footage Our brand kit (logo, colors, fonts) and optional user personas A recorded or live founder interview for use in the video Timely feedback on storyboards, drafts, and final edits 📡 Communication tools: Email (for asset sharing and approvals) Google Meet or Zoom (for interviews and check-ins) Riipen Messaging (for project tracking) Primary Contact: Grace Cupat – Founder & CEO

Usability Testing

ViaSkill is an AI-powered career growth platform that helps users track achievements, identify skill gaps, and generate personalized resumes, portfolios, and learning boosts. As a growing startup, we want to ensure that new and returning users can navigate the platform clearly, confidently, and efficiently—without confusion or friction. We would like to collaborate with students to conduct usability tests of key areas of the ViaSkill platform, such as: Project Tracker (achievement capture + skill inference) Portfolio Generator (AI-driven career portfolio builder) Resume Generator (ATS-optimized resume creation) User onboarding and dashboard flows The goal is to understand what’s working well and where users get stuck—so we can improve clarity, reduce drop-off, and elevate the overall experience. This will involve several steps for students, including: Familiarizing themselves with ViaSkill’s product and user journey Helping define usability goals and tasks to test Recruiting users (we may provide test users or allow students to simulate realistic user types) Running moderated or unmoderated usability tests and capturing observations Analyzing the results and recommending actionable changes (Optional) Creating annotated mockups or flow suggestions 🛠 What tasks will learners need to complete to achieve the project goal? By the end of this project, students should: Understand the structure, flow, and primary use cases of the ViaSkill platform Design and conduct usability tests for at least one major user flow (e.g., onboarding → resume generation) Analyze where friction occurs and identify what may cause user confusion Propose practical UX/UI or copy improvements that could improve engagement and ease of use Communicate results in a way that helps inform product and design decisions Bonus steps may include: Creating a usability test plan template ViaSkill can reuse Suggesting low-fidelity mockups or annotated screen captures with UX recommendations Comparing feedback across different user types (e.g. students vs mid-career professionals) 📦 Final deliverables should include: A final usability testing report outlining goals, methods, observations, and recommendations A 10-minute presentation walking through key findings and potential UX improvements (Optional) Annotated screenshots or UX wireframes with callouts (Optional) A reusable testing script or method ViaSkill can use in future tests 🤝 How will you support learners in completing the project? Students will work directly with ViaSkill founder Grace Cupat, who will provide: Access to the platform and key user flows Overview of target users, journey stages, and friction points we’ve identified Brand voice and design context to guide recommendations Feedback on early test design and results Optional product walkthroughs and background insights 📡 Communication Tools: Riipen Messaging Email for files and drafts Zoom/Google Meet for kickoff and review meetings Primary Contact: Grace Cupat – Founder & CEO

Digital Marketing Strategy

✅ What is the main goal for this project? ViaSkill is a career growth platform that helps professionals capture their real achievements, uncover skill gaps, and build AI-generated resumes, portfolios, and micro-courses (future release). As we grow beyond beta and begin scaling, we want students to help us develop a comprehensive digital marketing strategy to increase visibility, drive sign-ups, and build a loyal user base. We’re looking for actionable recommendations across paid, owned, and earned media channels. Students will help us answer key questions: How should we promote ViaSkill in a crowded career tech space? What messaging will resonate most with our target users (e.g. career changers, mid-level professionals, creatives)? What digital channels (LinkedIn, YouTube, Instagram, Reddit, newsletters, etc.) offer the best opportunity for engagement and conversions? What advertising budget would be realistic for an early-stage startup—and how should we allocate it? What performance metrics should we track to gauge ROI and campaign effectiveness? We want to come away with a tailored strategy that aligns with our product, brand voice, and early growth stage. 🛠 What tasks will learners need to complete to achieve the project goal? By the end of the project, students will have: Conducted a review of ViaSkill’s current digital presence and user acquisition funnel Researched marketing best practices and competitor strategies in the career-tech and ed-tech spaces Identified ideal digital channels for organic and paid reach Developed a messaging strategy tailored to specific audience segments Proposed a performance-focused advertising plan, including budget ranges and content ideas Suggested tools (CRM, email, scheduling, analytics, ad platforms) appropriate for a startup budget (Bonus) Proposed a small-scale test campaign or content sequence that ViaSkill could try immediately 📡 Communication tools: Riipen Messaging for official updates and deliverables Email for materials and questions Zoom/Google Meet for kickoff, mid-point, and final review Primary Contact: Grace Cupat – Founder & CEO