Digital Marketing Access for Non-Profits

The Working Gear Clothing Society aims to enhance its digital marketing efforts by leveraging cost-effective SEO and paid search options available to charities in Canada. The project involves conducting comprehensive secondary market research to identify SEO and paid search opportunities that are offered at reduced or no cost to non-profits. Additionally, the project seeks to explore special access to paid digital marketing tools that can be availed by charities and non-profits at a discounted rate. The ultimate goal is to empower the Working Gear Clothing Society with the knowledge and resources needed to optimize their digital presence without incurring significant costs. By understanding the landscape of digital marketing tools and opportunities available to non-profits, the organization can strategically enhance its outreach and engagement efforts.