Designing a Community-Driven Marketing Strategy for Social Impact

Main Objective: To develop a clear, practical, and resource-conscious marketing strategy that helps Rhythm of Life Society expand its reach, engage target audiences, and increase support through donors. Goals: Analyze current marketing efforts to identify strengths and gaps. Define detailed profiles for primary and secondary audiences. Design 2–3 low-cost, impactful marketing campaigns with sample messaging. Create a simple, actionable 6-month marketing calendar. Recommend easy-to-use tools and processes for ongoing marketing management.