Comprehensive Marketing Strategy for "Krypto-Nine" Release

Eruptious Games is preparing to launch its new card game, "Krypto-Nine," and seeks a comprehensive marketing strategy to ensure a successful release. The primary goal is to effectively target the post-secondary student demographic and the broader board game community, specifically ages 18-35. The project aims to leverage the interests, behaviors, and preferences of these groups to maximize engagement and sales. The strategy should include market research, social media campaigns, influencer partnerships, and event planning. By understanding the target audience's preferences, the team will create a tailored marketing plan that resonates with potential customers and drives excitement for the game.