Prentix Social Media Strategy and TikTok Content Development

Prentix, an apprenticeship navigator that enables workers to upskill on the job, is seeking to drive engagement to our pilot workshops through social media, with a focus on TikTok. This project involves understanding our target audience, in the skilled trades, to create a strategy for the founder to record relevant and engaging content. Learner will provide a strategy and guidance to inform the broader strategy, and build a toolkit specific to Prentix for the first 20 posts, including a posting calendar, templates, and posting guidelines. The goal is to create a strategy that is easily replicable. Then, the learner will analyze the results to help draw conclusions related to the pilot's objectives. This project will allow learners to apply marketing theories and digital media skills acquired in the classroom to a real-world scenario, fostering a deeper understanding of social media dynamics and content creation.