Med-Spa Client Expansion Strategy

Beauty Pro Plus Corp aims to enhance its client base for med-spa and cosmetology clinics by recruiting suitable students to generate leads. The project focuses on developing a strategic plan to identify and engage potential clients effectively. Students will apply their marketing and communication skills to create a targeted outreach campaign. The project involves researching industry trends, analyzing competitor strategies, and identifying potential client demographics. By leveraging classroom knowledge, students will design innovative approaches to attract new clients and expand the company's reach. The goal is to provide a comprehensive strategy that aligns with Beauty Pro Plus Corp's objectives and enhances its market presence. - Research and analyze current industry trends and competitor strategies. - Identify potential client demographics and develop a targeted outreach plan. - Design innovative marketing approaches to attract new clients. - Align strategies with Beauty Pro Plus Corp's objectives for market expansion.

website designer & content curator

We are looking for a skilled web designer to create a minimalist, high-impact website showcasing the work of a notable interior designer based in Toronto. This site will highlight the designer’s past projects and the mark they’ve left on the city and beyond. The ideal candidate should be able to organize and curate content from Google Drive folders and emails to craft a compelling narrative.

Market Expansion Strategy for French and English Beauty Markets

1. Clinic Research & Outreach a. Work through the leads list to identify potential new clinic partners. b. Research clinics to personalize outreach efforts. c. Conduct cold calls to introduce products and gauge interest. d. Send initial emails to clinics, providing product information and account setup details. 2. In-Person Visits & Drop-ins a. Identify clinics in key areas for in-person visits, and work with the research team to build a route map for drop-ins b. Drop in to introduce the brand, provide samples (if applicable), and establish relationships. c. Gather clinic-specific details, such as decision-makers and current product offerings. d. Take notes on interest levels and potential follow-up actions. 3. Follow Up & Relationship Building a. Follow up with clinics that showed interest but haven’t placed an order, along with clinics who have set up an account but have not placed their first order b. Check-in with previously contacted clinics to address any questions or hesitations. c. Maintain a log of communications and the next steps for each lead. d. Send follow-up emails with additional product details, testimonials, or case studies if needed. 4. Additional Tasks a. Work with the sales team to align outreach efforts with scheduled travel routes. b. Provide feedback on lead quality and common objections. c. Identify potential partnerships for clinics interested in ongoing product orders.

Website and Corporate content updates

Our content and database on our B to C Shopify Website is outdated. We also need custom reports configured. We will require a student to update content on the Website well as build reports that management teams can access. The website is also suited for desktop browser. we would want to explore making our site more mobile friendly. www.hairsolutionscanada.ca