Market Demand for African Cuisine in Small Urban Canadian Cities: A Case Study of Kamloops

Goal: To explore whether there is sufficient demand and interest in African (Nigerian) cuisine in Kamloops, BC, and to understand the factors that influence local consumer behavior toward ethnic food. Main objective Assess public awareness and interest in African/Nigerian food. Measure willingness to try and pay for African meals. Identify preferred meal formats (dine-in, takeout, delivery). Understand consumer concerns or barriers. Provide recommendations for launching a Nigerian restaurant in Kamloops.